When there's no data function yet, I build it and own it until your team can. When you already have a team, I join it as a senior analyst, you keep the roadmap, and I take the hard problems off your plate. Same senior operator, day one to year four.
"...parachute in, create order out of chaos, and leave you permanently better off."
Vedat Mizrahi, CFO Decant Group
About
I take fractional data engagements with three kinds of company. Some have a strong data team and need senior firepower on the hard problems. Some have a team but no senior owner yet. Others have almost no data setup and lose hours every week to manual spreadsheet work, and I come in as an embedded data lead to automate it. Past roles include fractional Head of Data, Lead Data Specialist, and Lead Product Analyst.
What I'm good at is taking the messy state of your data, the spreadsheets nobody trusts, the dashboards everyone ignores, the KPIs that mean four different things, and turning it into a system the executive team relies on, with the manual pulls and reconciliations automated into pipelines that run on their own. Then I use it to answer the product questions behind the decisions: which behaviours predict retention, whether an experiment beat its control, and where the funnel leaks. Picking the right tooling is the easy half. The change management is the harder half. I do both.
More about meHow I work
Start with an assessment, then a fixed project, an ongoing retainer, or an AI and automation build.
Short term, typically under a month
A short, focused review of what you have and what's working. You leave with a written, prioritised plan you can act on or take to your team.
Includes
Best for: everyone. The best way to start working together.
See how it worksA well-scoped build
A defined build, scoped up front, then built, documented, and handed over.
Can be
Best for: a defined piece of work you want built and handed over.
See how it worksOngoing, two ways to work
An ongoing relationship, typically 2 to 4 days a week. Booking from Q4 2026.
Need the numbers before then? A Scope or Fixed project can get you started sooner.
Includes
Best for: ongoing senior analytics, fractional or embedded.
See how it worksOn a model you trust
Agents that draft the reporting, run the reconciliations, and answer what a metric means, grounded in the model and definitions I build.
Includes
Best for: teams who want AI on their data they can trust.
See the AI layerWhen a project needs a skill I don't carry, or the timeline is genuinely tight, I bring in operators from a network I trust, and only ever with your agreement first. I stay accountable for everything, and you never deal with anyone but me.
AI & automation
These agents draft the board write-up, reconcile last night's load, and answer questions in plain language, all running on the metric definitions, the taxonomy, and the model I build and maintain. That is why the answers reconcile with the board pack, instead of a confident number nobody can defend.
Assisted reporting. Board commentary and recurring write-ups drafted from your actuals, tied back to the model. You review and ship.
Operational agents. Nightly reconciliation and anomaly alerts that fire before the meeting, built against the same definitions.
Living documentation. A copilot over the semantic layer, so a metric means one thing and a new hire onboards in days.
Interactive
Ask the agent. Flip the switch to pull the layer out.
Enter the BI · agent
Sample data, illustrative only.
From more than 50 delivered, across fintech, EdTech, mobile gaming, e-commerce, creative agencies, and enterprise. Each walks through the problem, the architecture, and the outcome. Pick one from the selection below, or see them all on the previous projects page.
Whisky and wine investment platform with no centralised analytics. Built the foundations from zero, working daily with the CEO, CFO, and CPO.
ARR pieced together from billing exports and disagreeing across teams. Built a from-scratch, net-portfolio ARR model finance and the board now run on.
Found the activation aha moment, the drop-off cliff, and the early behaviours that predict a member who stays.
A proposed cost saving: drop a high-fee wallet from checkout. The experiment showed it would lose multiples of what it saved - so it stayed.
In their words
In your environment
I work inside your cloud. Your data is not copied out, and my access is granted for the engagement and revoked when it ends.
Pinned to your region
Processing stays in the region you choose, EU, UK, or wherever you operate, on infrastructure you own, under the rules that apply to you. Your data stays in your cloud regardless of where I am registered.
NDA and DPA first
Signed before any access, which is least-privilege and time-boxed. Happy to complete your security questionnaire.
Let's talk
Send me a short note about where you are and what you're working on. I'll reply within two business days. No discovery questionnaire, no sales funnel.
I work inside your environment, under the rules that apply to you.
